Basis Global

Basis Global is an independent insight consultancy that focuses on transforming uncertainty into actionable business results. They specialize in brand tracking, consumer research, and B2B market research, leveraging AI-powered discovery intelligence to provide strategic insights. Their services are designed to help marketing, insight, and brand leaders make informed decisions quickly.

The agency offers a range of services including customer and audience understanding, brand strategy, innovation and foresight strategy, and creative development. They employ various research methods such as behavioral economics, big data analytics, and qualitative and quantitative research to deliver high-impact insights. Basis Global serves a diverse clientele across industries like retail, financial services, technology, media, and consumer packaged goods.

Typical engagements involve helping brands decode consumer behavior, navigate complex B2B environments, and drive commercialization success in the health sector. Their work is characterized by a focus on actionable insights that connect perception to commercial outcomes, ensuring that brands can act swiftly and effectively in dynamic markets.