AGENCY LIST

Basis Global

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Insight consultancy for brand tracking and consumer research

Basis Global is an independent insight consultancy that focuses on transforming uncertainty into actionable business results. They specialize in brand tracking, consumer research, and B2B market research, leveraging AI-powered discovery intelligence to provide strategic insights. Their services are designed to help marketing, insight, and brand leaders make informed decisions quickly.

The agency offers a range of services including customer and audience understanding, brand strategy, innovation and foresight strategy, and creative development. They employ various research methods such as behavioral economics, big data analytics, and qualitative and quantitative research to deliver high-impact insights. Basis Global serves a diverse clientele across industries like retail, financial services, technology, media, and consumer packaged goods.

Typical engagements involve helping brands decode consumer behavior, navigate complex B2B environments, and drive commercialization success in the health sector. Their work is characterized by a focus on actionable insights that connect perception to commercial outcomes, ensuring that brands can act swiftly and effectively in dynamic markets.

3
SERVICES

Capabilities

Category

Market Research

Services

What these services involve

Brand Tracking
Brand Tracking for market research buyers. Clear scope, measurable outcomes, and reliable delivery.
Pricing Research
Pricing Research for market research buyers. Clear scope, measurable outcomes, and reliable delivery.
Product Concept Testing
Product Concept Testing for market research buyers. Clear scope, measurable outcomes, and reliable delivery.

About this agency on Agency List

Basis Global holds an Agency List Score of 92 out of 100.

That score is higher than 78% of the 36,919 agencies Agency List has assessed so far.

The Agency List Score measures how well an agency documents its work in public: named clients, quantified outcomes, and whether those outcomes are attributed to the agency rather than to the client.

It does not measure client satisfaction, price, or availability.

How the Agency List Score is measured

Assessment date

Agency List assessed Basis Global in September 2026, reading 9 pages published on basisglobal.co.

The score reflects what Basis Global had published by that date; anything published since has not been read.

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