Cmvmobile

ConnectMedia Ventures builds software for companies that generate or buy online leads, with clients across online consumer and business finance, healthcare, senior care, affiliate marketing and social media. Its flagship product, LeadSherpa, is a cloud-based Lead Acquisition Platform that combines lead optimization technology with lead management functionality, giving lead buyers a single system to handle both ends of the process.

LeadSherpa's optimization suite automatically adjusts sources, lead flow, scorecards, data providers and data cost based on actual performance, removing much of the manual tuning that lead-buying operations otherwise require. The Raleigh-based company, founded in 2008, applies its work in application development, systems integration, security and WAF, compliance and fraud monitoring, and performance optimization to the specific mechanics of the online lead market rather than software development generally.

The team behind ConnectMedia Ventures is made up of industry leaders with decades of hands-on experience in online lead generation, alongside technology professionals with over 15 years in software development, systems design, data management and online security and compliance. That combination shapes how LeadSherpa is built: as a platform designed by people who have worked inside the lead-generation business model it serves, not just around it.