Emerse Research & Development specializes in qualitative analysis, focusing on real-life consumer behavior. Founded in 1995, the company immerses product development teams into the world of the consumer, bridging the gap between perceived and actual consumer actions. Led by CEO Bill Morris, Emerse employs innovative research methodologies to capture the nuances of everyday consumer experiences.
The agency offers a range of services including longitudinal ethnography, live streaming, and mobile applications. Their approach involves observing consumers in their natural environments, such as kitchens and offices, to provide detailed insights into consumer behavior. Emerse's proprietary technologies, like INVOLVE® and Co-Emersion™, enhance their ability to deliver comprehensive consumer insights.
Emerse collaborates with Fortune 500 companies across various industries, from automotive to household products. Their methodologies are designed to unveil hidden innovation possibilities, helping clients align their objectives with real-life consumer behavior.