AGENCY LIST

Emerse Research & Development

Grand Rapids, Michigan, United States
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Qualitative analysis of real-life consumer behavior

Emerse Research & Development specializes in qualitative analysis, focusing on real-life consumer behavior. Founded in 1995, the company immerses product development teams into the world of the consumer, bridging the gap between perceived and actual consumer actions. Led by CEO Bill Morris, Emerse employs innovative research methodologies to capture the nuances of everyday consumer experiences.

The agency offers a range of services including longitudinal ethnography, live streaming, and mobile applications. Their approach involves observing consumers in their natural environments, such as kitchens and offices, to provide detailed insights into consumer behavior. Emerse's proprietary technologies, like INVOLVE® and Co-Emersion™, enhance their ability to deliver comprehensive consumer insights.

Emerse collaborates with Fortune 500 companies across various industries, from automotive to household products. Their methodologies are designed to unveil hidden innovation possibilities, helping clients align their objectives with real-life consumer behavior.

31
YEARS IN BUSINESS
3
SERVICES

Capabilities

Category

Market Research

Services

What these services involve

Customer Journey Research
Customer Journey Research for market research buyers. Clear scope, measurable outcomes, and reliable delivery.
Qualitative Interviews
Qualitative Interviews for market research buyers. Clear scope, measurable outcomes, and reliable delivery.
User Research Panels
User Research Panels for market research buyers. Clear scope, measurable outcomes, and reliable delivery.

Local service markets

Agency details

Founded
1995 (31 years)

How Emerse Research & Development scores 44 on Agency List

The Agency List Score rates each listing out of 100 across four equally weighted areas. It measures the strength of the agency's listing and public signals — not the quality of its work.

Presence & Maturity

25 / 25

How complete and how recently maintained this listing is.

  • Has a detailed written overview.
  • Has a tagline summarising what the agency does.
  • 6 of the core profile fields are filled in.
  • Profile details were updated recently.
  • Founding year on record (1995).

Relevance & Capability

9 / 25

How clearly the agency's specialism and services are classified.

  • Assigned to a primary category.
  • No individual services listed.

Credibility & Trust

10 / 25

Contactability and verification signals that show a real business.

  • Listing ownership is not yet verified.
  • A working website is on record.
  • A contact address on the agency's own domain is on record.
  • No phone number on record.
  • Location is on record.

Authority & Proof

0 / 25

Independent proof of work: reviews, published projects and awards.

  • No published reviews yet.
  • No published project work yet.
  • No awards recorded.

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About this agency on Agency List

Emerse Research & Development is listed on Agency List as part of our global directory of professional agencies. Profiles are compiled using a combination of agency-submitted information, publicly available data, and Agency List classification systems.

This page reflects the most current information available for Emerse Research & Development and may evolve as additional data is verified or updated.

Local context

Emerse Research & Development operates in Grand Rapids, Michigan, United States serving clients locally and beyond. Agency List organizes firms by geography to help buyers understand the distribution of agencies across regions and markets.

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Data notes

Profile information is derived from agency submissions and public sources. Some attributes may be estimated and are updated over time as additional data becomes available.