Green Hat

Melbourne, Victoria, Australia

B2B marketing breakthroughs in strategy and demand generation

Green Hat is a B2B marketing consulting agency with a strong presence in the APAC region, including offices in Melbourne, Sydney, and Singapore. They focus on transforming B2B marketing strategies to drive both short-term and long-term growth for their clients. With over two decades of experience, Green Hat challenges conventional thinking to deliver innovative marketing solutions.

The agency offers a wide range of services, including strategy development, account-based marketing (ABM), brand management, content marketing, web development, creative advertising, marketing automation, and demand generation. Green Hat emphasizes the importance of strategy in pushing the boundaries of B2B marketing, ensuring that each service works seamlessly together to achieve client goals.

Green Hat is part of the largest B2B agency network in the world, BBN International, which enhances their ability to serve clients globally. They have worked with notable clients such as REA Group and Telstra Enterprise, showcasing their expertise in rethinking product storytelling and personalizing B2B narratives.

25
YEARS IN BUSINESS
8
SERVICES

Capabilities

Services

What these services involve

ABM Strategy
ABM Strategy for demand generation buyers. Clear scope, measurable outcomes, and reliable delivery.
Channel Orchestration
Channel Orchestration for demand generation buyers. Clear scope, measurable outcomes, and reliable delivery.
Data Hygiene and Enrichment
Data Hygiene and Enrichment for demand generation buyers. Clear scope, measurable outcomes, and reliable delivery.
ICP and Segmentation
ICP and Segmentation for demand generation buyers. Clear scope, measurable outcomes, and reliable delivery.

Agency details

Team size
201-500 people
Founded
2001 (25 years)

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