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  • guaranteed seo

Services

Awards

3x Winner, Mobile Marketing Association Global Smarties Awards
Mobile Marketing Magazine Best Mobile-First Service
Digiday Finalist, Best Use of Mobile
Agency Spotter, Top 10 Ad Agencies
Mobile Excellence Awards. Best Branded Experience for Mobile
Mobile Marketing Association, Best Mobile Promotion
Inc. 5000 National List 2021

Portfolio

Project Type:
Content Marketing

Client:

The Los Angeles Tourism & Convention Board

Los Angeles Tourism “The American Airport Experience”

The Los Angeles Tourism & Convention Board, needed to find a new way to engage business & leisure travelers to boost social advocacy, especially within the the APAC (Asia Pacific) market.

CDA identified a missed opportunity: the first and final impression made by the City of Los Angeles happened inside the airport. This “Airport Experience” was frequently captured and shared on social media by overseas visitors, especially in the target APAC market.

GOALS

Help the city put “more ‘LA’ in ‘LAX\’” by launching “The American Airport Experience,” a new program emphasizing the moment a visitor first sets foot in the airport.

Produce a high-quality, exciting photo and video series that celebrated these moments across a range of media touch points.

Promote LAX’s “New Jet Age” modernization program, including multi-channel video content to announce new state-of-the-art facilities like the West Gates at Tom Bradley International Terminal, featuring celebrities like Danny Trejo, Allison Janney, Issa Rae, and Mayor Garcetti.

SERVICES PROVIDED

Campaign strategy and coordination

Turnkey video production

Graphic design

Digital content

Social content

Project Type:
Social Media, Marketing Strategy, Public Relations

Client:

City of Benicia

Visit Benicia “Escape By the Bay”

With the onset of COVID-19, the waterfront city of Benicia, California – a charming but largely undiscovered jewel of the San Francisco Bay Area – needed to totally re-conceive its tourism marketing strategy for the summer and holiday seasons.

Historically, Benicia has been popular with visitors because of its public events, unique shopping, and indoor dining — attractions which were problematic during the pandemic.

CDA had to scrap the original summer marketing plan for the year and start over, looking at industry data and refocusing on the attractions audiences were crying out for: local day trips, outdoor leisure activities, and safe ways to relax and rejuvenate.

Above all: an escape from 2020!

GOALS

While most destinations were still promoting a “we’ll be here when this all blows over” message, CDA recognized an opportunity to transform the visitor experience and drive immediate revenue for local businesses.

We worked with the city to launch Benicia’s “A Great Escape By the Bay” campaign, which itineraries targeting a drive-radius audience and promoted mental and physical health, interwoven with safe shopping & dining agendas to continue driving revenue for the destination.

SERVICES

Successfully launched “Shop Benicia” local eGift card program to keep local dollars in the economy

Gap analysis & opportunity assessment

Paid media outreach (TV, print, digital, social)

PR services

Social media services

Monthly newsletter

Photo/video production (TV, web, social)

BTS video profiles of local business owners

Web design, development, and maintenance

Graphic design (flyers, billboards, print, digital ad units)

Travel itineraries for visiting influencers & journalists

RESULTS

$200K shop local new revenue

10x owned media engagement

+258% social engagements

6.9M digital PR

4.3M traditional PR

Project Type:
Social Media, Marketing Strategy, Public Relations

Client:

City of Sausalito

City of Sausalito Economic Development

In 2022, CDA’s strategic services and PR/social media outreach helped the iconic waterfront city of Sausalito grow year-over-year hotel and restaurant tax revenue by 65%, nearly double the 39% growth rate for the State of California.

As 2021 came to a close, the City of Sausalito needed to jump-start recovery of its tourism efforts in response to lost TOT and sales tax revenue from COVID-19.

GOALS

Reach, inspire, and engage the City’s target personas (regional audience of affluent Millennials and families with young children in household), focused on impulse-based wellness activities, day-trip drive radius PR & media targeting, personalized itineraries, and extensive promotion of the city’s many fun & rejuvenating outdoor events.

SERVICES PROVIDED

Gap Analysis and Opportunity Assessment

2 Year Inaugural Marketing Plan

Events Booster Program

Partnered with City Economic Development Advisory Committee (EDAC) to successfully launch inaugural “Holiday By The Bay” event series

Paid media outreach (search, social, digital)

Social media services

PR services

RESULTS

+65% TOT and sales tax recovery

+50% increase to hotel revenue YOY from 2019 (pre-pandemic)

+46% social media reach

+20% engagement rate

288K earned traditional audience, first 6 months

+2.7M earned digital audience, first 6 months

Content Marketing
Social Media, Marketing Strategy, Public Relations
Social Media, Marketing Strategy, Public Relations

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