Haywire Marketing

Haywire Marketing specializes in optimizing lead conversion for manufacturers, focusing on those with dedicated sales teams. The agency addresses the critical issue of unconverted leads, which can cost manufacturers an average of $47,000 per month. By implementing their Signal-to-Sale™ system, they build the necessary infrastructure to capture and convert leads effectively.

Their comprehensive approach includes setting up CRM systems that track every lead from click to close, ensuring no opportunity is missed. They also implement lead capture mechanisms that filter out tire-kickers upfront and establish automated follow-up processes through email, SMS, and retargeting. This structured process is designed to enhance the efficiency of sales teams and maximize the return on marketing investments.

Haywire Marketing manages paid campaigns on platforms like Meta and Google, tailored specifically for the manufacturing market. Most clients begin to see qualified leads within the first 30 days of launch, with full pipeline impact typically realized within 60 to 90 days. Clients retain ownership of all campaigns and data, with a 30-day notice required for campaign termination, ensuring transparency and control over their marketing efforts.