AGENCY LIST

herron-research

Indianapolis, Indiana, United States
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Delivers qualitative and quantitative research with specialized facilities.

Herron Associates provides market research services with a focus on both qualitative and quantitative methodologies. They operate from locations in Indianapolis and Tampa, offering specialized research facilities such as commercial test kitchens and prep kitchens. The agency is led by Sue McAdams, who brings extensive experience in research and insights.

Their core services include focus groups, in-depth interviews, online surveys, and central location tests. Herron Associates also offers custom research design and consulting services, leveraging a large proprietary panel for recruiting specific respondents. The agency is known for its ability to handle challenging projects with a no-nonsense approach.

Clients appreciate Herron Associates for their flexibility and creative solutions, as evidenced by testimonials from companies like McDonald's. The agency's team, including Vice President James Atkinson, ensures flawless execution of national projects, while maintaining a client-focused service ethos.

4
SERVICES

Capabilities

Category

Market Research

Services

What these services involve

Customer Journey Research
Customer Journey Research for market research buyers. Clear scope, measurable outcomes, and reliable delivery.
Product Concept Testing
Product Concept Testing for market research buyers. Clear scope, measurable outcomes, and reliable delivery.
Qualitative Interviews
Qualitative Interviews for market research buyers. Clear scope, measurable outcomes, and reliable delivery.
Quantitative Surveys
Quantitative Surveys for market research buyers. Clear scope, measurable outcomes, and reliable delivery.

Local service markets

Agency details

Team size
11-50 people

How herron-research scores 44 on Agency List

The Agency List Score rates each listing out of 100 across four equally weighted areas. It measures the strength of the agency's listing and public signals — not the quality of its work.

Presence & Maturity

22 / 25

How complete and how recently maintained this listing is.

  • Has a detailed written overview.
  • Has a tagline summarising what the agency does.
  • 7 of the core profile fields are filled in.
  • Profile details were updated recently.
  • No founding year on record.

Relevance & Capability

9 / 25

How clearly the agency's specialism and services are classified.

  • Assigned to a primary category.
  • No individual services listed.

Credibility & Trust

13 / 25

Contactability and verification signals that show a real business.

  • Listing ownership is not yet verified.
  • A working website is on record.
  • A contact address on the agency's own domain is on record.
  • A phone number is on record.
  • Location is on record.

Authority & Proof

0 / 25

Independent proof of work: reviews, published projects and awards.

  • No published reviews yet.
  • No published project work yet.
  • No awards recorded.

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About this agency on Agency List

herron-research is listed on Agency List as part of our global directory of professional agencies. Profiles are compiled using a combination of agency-submitted information, publicly available data, and Agency List classification systems.

This page reflects the most current information available for herron-research and may evolve as additional data is verified or updated.

Local context

herron-research operates in Indianapolis, Indiana, United States serving clients locally and beyond. Agency List organizes firms by geography to help buyers understand the distribution of agencies across regions and markets.

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Data notes

Profile information is derived from agency submissions and public sources. Some attributes may be estimated and are updated over time as additional data becomes available.