Herron Research

Herron Associates provides market research services with a focus on both qualitative and quantitative methodologies. They operate from locations in Indianapolis and Tampa, offering specialized research facilities such as commercial test kitchens and prep kitchens. The agency is led by Sue McAdams, who brings extensive experience in research and insights.

Their core services include focus groups, in-depth interviews, online surveys, and central location tests. Herron Associates also offers custom research design and consulting services, leveraging a large proprietary panel for recruiting specific respondents. The agency is known for its ability to handle challenging projects with a no-nonsense approach.

Clients appreciate Herron Associates for their flexibility and creative solutions, as evidenced by testimonials from companies like McDonald's. The agency's team, including Vice President James Atkinson, ensures flawless execution of national projects, while maintaining a client-focused service ethos.