Hotel Marketing Strategist

Led by Opal Gibson, Hotel Marketing Strategist specializes in rapid business results enhancement for boutique and independent hotels. With over 18 years of experience in hospitality sales, marketing, and business results management, Opal and her team offer customized strategic marketing solutions tailored to small and mid-sized hotels. Their expertise spans big brand, independent, and boutique hotels and resorts, ensuring a broad understanding of diverse market needs.

The agency provides a wide range of services, including the development of detailed hotel marketing plans and budgets, OTA optimization and management, and the establishment and maintenance of social media presence. They also focus on implementing yield and business results management strategies to create a business results 'advantage' for their clients. Opal's leadership is backed by her academic credentials, including a Bachelor of Science degree with honors in Economics and Management and an MBA in Marketing and Advertising from Baruch College - Zicklin School of Business.

Hotel Marketing Strategist is also involved in the development of new business sources and affiliate community and corporate partnerships. Their approach includes benchmarking competitive performance in the hospitality industry and crafting hotel public relations and advertising plans. With experience in over four major hotel openings both in the US and offshore, the agency is well-equipped to handle the unique challenges of the hospitality sector, ensuring that each client achieves their strategic goals.