How Might We

How Might We is a dedicated UX research company based in Cape Town, South Africa, established in 2017. The agency focuses exclusively on user experience research, offering services such as usability testing, in-depth customer interviews, and UX audits. Their approach is centered on providing actionable insights to enhance customer experiences.

The company delivers value through a range of research methodologies, including contextual visits, diary studies, and focus groups. They emphasize making research findings implementable, helping clients prioritize next steps with expert recommendations. How Might We also supports design thinking processes by integrating personas, journey maps, and ideation workshops into their services.

With a team that conducts over 420 one-on-one sessions annually, How Might We serves industries such as healthcare, finance, and retail. Their expertise in the South African market, combined with a global reach, allows them to tailor UX research to diverse cultural and economic contexts, ensuring reliable and valuable outcomes for their clients.