Influencer

Influencer was founded in 2015 by Ben Jeffries and Caspar Lee, built from the start around creators rather than around traditional ad formats. Headquartered in New York, the agency operates as a global marketing organization that treats creator relationships as the foundation of its campaign work rather than an added channel.

Services cover influencer and creator collaborations, campaign management, creative concepting and production, social strategy and content production, media planning and buying, programmatic display and video, and performance marketing. Much of this work runs through Waves, the agency's AI-driven operating system, which manages the client and creator experience from matching and contracting through campaign execution.

The agency has delivered more than 6,000 campaigns and contracted over 90,000 creators, working with 250+ global clients and executing in more than 30 markets. That scale reflects an operation built to run creator programs across multiple regions and client accounts at once, with Waves serving as the connective system behind sourcing, contracting, and coordinating creators at volume.