Infocore

Carlsbad, California, United States

Audience data, campaign management, and analytics for direct and email marketing programs

Operating out of Carlsbad, California since 1992, Infocore sources audience data across industries and builds direct marketing programs for B2C and B2B clients. Automotive is a named vertical, supported by the Infocore360 platform along with dedicated automotive audience data and case studies specific to that sector.

Work spans the full arc of a data-driven campaign: program setup and strategy, data hygiene and enrichment, campaign management, lead scoring and qualification, CRM integration, and conversion tracking including server-side tagging (SGTM). Email content and newsletter production sit alongside marketing analytics and reporting, reflecting a stated approach of covering data strategy, acquisition, execution, and analysis as one continuous process rather than separate handoffs. Marketing execution is described as direct 1:1 and omni-channel, built on email and multi-channel direct mail disciplines.

The agency holds ISO 27001 and ISO 9001 certifications, relevant to how client and audience data is handled and managed. Its leadership team brings a combined total of more than 170 years of multi-channel, direct mail, and email marketing experience, and the company cites a Net Promoter Score of +77 as a measure of client sentiment. Together, these points position Infocore as a long-running data and campaign operation rather than a recent entrant, with certifications and tenure that speak to how it structures data handling and account continuity for clients running ongoing direct and email programs.

34
YEARS IN BUSINESS
8
SERVICES

Capabilities

Services

What these services involve

BI Dashboards
BI Dashboards for data and analytics buyers. Clear scope, measurable outcomes, and reliable delivery.
Customer Data Platforms
Customer Data Platforms for data and analytics buyers. Clear scope, measurable outcomes, and reliable delivery.
Data Governance and Quality
Data Governance and Quality for data and analytics buyers. Clear scope, measurable outcomes, and reliable delivery.
Data Science and Modeling
Data Science and Modeling for data and analytics buyers. Clear scope, measurable outcomes, and reliable delivery.

Agency details

Team size
51-200 people
Founded
1992 (34 years)

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