Lab42

Lab42 is a market research firm founded in 2010, located in Chicago's River North neighborhood. The company combines the speed and affordability of DIY research with the accuracy and depth of traditional firms, offering a unique approach to market research. Lab42 eliminates the need for a sales team, allowing clients to work directly with experienced researchers.

Lab42 provides a range of services including quantitative market research, hybrid qualitative and quantitative research, and research strategy for brands. They focus on delivering fast, reliable data through custom surveys and tailored methodologies. Their approach ensures high data quality with automated and manual checks, and they offer flexible solutions to meet unique client needs.

The firm serves a variety of industries such as consumer packaged goods, agencies, consultancies, public relations, investment banking, gaming, government, and technology. Clients appreciate Lab42 for their responsiveness, cost-effectiveness, and the ability to deliver powerful and relevant results within set timeframes and budgets.