Market Research Agencies in Chicago, Illinois

8 market research agencies are listed in Chicago, Illinois. 6 have been assessed on the Agency List Score as of October 2026; the highest-ranked is Lab42 at 66.5.

Ranked · 2 of 6 assessed

Ordered by Agency List Score
#1 of 6 assessed
Lab42
66

Fast, reliable market research with tailored insights

Product Concept Testing
#2 of 6 assessed
Starpoint Consulting Group
53

Marketing consulting with qualitative and quantitative research expertise

Brand TrackingCompetitive and Category AnalysisProduct Concept Testing

Also in Chicago · 6 not ranked here

2 have not yet been assessed on the Agency List Score. Alphabetical.

About this ranking

What this page ranks

This page ranks 2 of the 6 assessed market research agencies in Chicago, Illinois — the ones carrying a published score — out of 8 listed.

The score measures how well an agency documents its own work in public — named clients, quantified outcomes, and whether those outcomes are attributed to the agency rather than described as the client's own results. It does not measure client satisfaction, price, or availability.

Cohorts and awards

Agencies are compared within a cohort — here, Market Research in Chicago, Illinois. A cohort must be large enough to express the band being awarded: at least 8 assessed agencies for a top 25% award, 20 for top 10%, 40 for top 5%, and 300 for top 1%. This one holds 6, so no award can be issued here.

The 2 market research agencies not yet assessed are listed on this page but not ranked.

A further 4 were assessed and no published evidence of their work was found, so no score is shown for them.

Read the full methodology

Paid placement

Partner agencies can buy a labelled placement block above the ranking on this page. It is always marked as paid and is never mixed into the ranked list.

Placement is paid; it does not affect the ranking, cohort membership, or any agency's score. Ranking position, cohort membership and the score itself are not for sale.

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Questions

How many market research agencies are in Chicago, Illinois?
8 are listed on Agency List in Chicago, Illinois. 6 of them have been assessed on the Agency List Score as of October 2026, and 2 of those carry a published score.
Which market research agency in Chicago, Illinois is ranked highest?
Lab42, with an Agency List Score of 66.5, ranks #1 of 6 assessed agencies in Market Research in Chicago, Illinois.
Why are 6 market research agencies listed here but not ranked?
2 of the 8 listed have not yet been assessed on the Agency List Score. A further 4 were assessed and no published evidence of their work was found, so no score is shown for them. They each have a profile and are listed below the ranking, alphabetically, rather than being hidden or mixed into it.
How is the ranking determined?
By Agency List Score, within the Market Research in Chicago, Illinois cohort of 6 assessed agencies. The score is computed from evidence published on each agency's own website: named clients, quantified outcomes, and whether the outcome is attributed to the agency. Paid placement does not affect it.