Marketing General

Alexandria, Virginia, United States

Specializes in membership growth and strategic consulting services.

Marketing General Incorporated focuses on membership growth marketing services, delivering messages to the right audience at the right time through the right channels. With nearly 50 years of experience, they have become a key partner for associations looking to expand reach, increase engagement, and boost retention and business results.

Their core services include strategic consulting, market research, direct response marketing, creative services, digital marketing, and data analytics. MGI offers a broad in-house strategy with data-backed impact, ensuring that every campaign is meticulously tracked to provide a complete picture of organizational growth.

MGI has a proven track record of success, as evidenced by their long-term partnerships with organizations like the American Nurses Association and the American Health Law Association. They maintain an client retention rate and have served over 300 clients, demonstrating their ability to deliver measurable growth and impactful marketing strategies.

48
YEARS IN BUSINESS
8
SERVICES

Agency details

Team size
51-200 people
Founded
1978 (48 years)

About this agency on Agency List

Marketing General holds an Agency List Score of 97 out of 100.

That score is higher than 95% of the 36,920 agencies Agency List has assessed so far.

The Agency List Score measures how well an agency documents its work in public: named clients, quantified outcomes, and whether those outcomes are attributed to the agency rather than to the client.

It does not measure client satisfaction, price, or availability.

How the Agency List Score is measured

Assessment date

Agency List assessed Marketing General in September 2026, reading 8 pages published on marketinggeneral.com.

The score reflects what Marketing General had published by that date; anything published since has not been read.

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