Marketing General

Alexandria, Virginia, United States

Specializes in membership growth and strategic consulting services.

Marketing General Incorporated focuses on membership growth marketing services, delivering messages to the right audience at the right time through the right channels. With nearly 50 years of experience, they have become a key partner for associations looking to expand reach, increase engagement, and boost retention and business results.

Their core services include strategic consulting, market research, direct response marketing, creative services, digital marketing, and data analytics. MGI offers a broad in-house strategy with data-backed impact, ensuring that every campaign is meticulously tracked to provide a complete picture of organizational growth.

MGI has a proven track record of success, as evidenced by their long-term partnerships with organizations like the American Nurses Association and the American Health Law Association. They maintain an client retention rate and have served over 300 clients, demonstrating their ability to deliver measurable growth and impactful marketing strategies.

48
YEARS IN BUSINESS
8
SERVICES

Capabilities

Services

What these services involve

ABM Strategy
ABM Strategy for demand generation buyers. Clear scope, measurable outcomes, and reliable delivery.
Channel Orchestration
Channel Orchestration for demand generation buyers. Clear scope, measurable outcomes, and reliable delivery.
Data Hygiene and Enrichment
Data Hygiene and Enrichment for demand generation buyers. Clear scope, measurable outcomes, and reliable delivery.
ICP and Segmentation
ICP and Segmentation for demand generation buyers. Clear scope, measurable outcomes, and reliable delivery.

Agency details

Team size
51-200 people
Founded
1978 (48 years)

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