Mobiclicks

Mobiclicks specializes in enhancing YouTube advertising campaigns through AI-powered solutions. Founded by Shaun Rosen and Laurence Seberini, the company focuses on delivering value beyond traditional impressions and clicks. Their approach combines AI and human intelligence to redefine contextual brand suitability, ensuring ads are aligned with relevant and high-performing content.

The core services offered by Mobiclicks include in-video context detection, custom targeting, and exclusion themes to maintain brand safety without compromising reach. Their solutions enable precise targeting by identifying faces, logos, objects, and more within videos, allowing for nuanced ad placements. This results in higher engagement and positive brand recall, as ads are tailored to the viewer's current state of mind.

Mobiclicks has demonstrated success with various brands, such as Oreo's Spiderman-themed campaign and Sunlight's market entry. Their data-driven approach leverages multivariate testing and dynamic campaign delivery to optimize ad performance continually, ensuring that brands reach their most relevant audiences effectively.