Ovative Group

Ovative Group is an independent, digital-first firm specializing in media, measurement, and creative services. The agency focuses on planning, measuring, and activating marketing strategies against metrics that matter, driving incremental customers, profit, and brand equity. Their integrated approach is powered by EMRge™ technology, which combines advanced marketing sciences to deliver impactful results.

Ovative Group offers a broad range of services, including paid media, owned media, retail media, creative strategy and development, and media strategy consulting. Their measurement services encompass MMM and incrementality modeling, testing and experimentation, holistic reporting, and strategic consulting. The creative team excels in strategizing, writing, designing, animating, and filming ideas that connect with audiences.

Recognized as a 9-year Google established Partner and a winner of Google’s 2023 Agency Excellence Awards in the Online Sales category, Ovative Group is also a Certified Meta Business Partner in Campaign Management and Measurement Services. With over $1 billion in media managed across their client portfolio, the agency employs 515 team members and boasts an 84. retention rate, ranking above the industry average. Their consulting services provide expertise and horsepower to solve the toughest challenges in customer, media strategy, retail media, and measurement.