Red Moon Marketing

Charlotte, North Carolina, United States

Sponsorship strategy and experiential activations for spirits brands across music and sports events

Red Moon Marketing builds sponsorship strategy and activation programs for Brown-Forman's core brands, including Jack Daniel's, Woodford Reserve, and Old Forester, showing up at some of the largest events in the country. Its work spans music festivals, Western lifestyle gatherings, and sports properties, translating brand sponsorships into face-to-face and digital interactions at scale.

Services run from creative concepting and production through digital strategy, brand positioning, and full event production, with the agency positioned to step in wherever a partner's program needs coverage. Clients describe the approach as nimble and detail-oriented, with activations executed from strategic vision down to on-site logistics. Red Moon operates with offices across Charlotte, Tampa, Dallas, Baltimore, Salt Lake City, Atlanta, San Francisco, San Diego, and Nashville, giving it a footprint suited to national sponsorship rosters and multi-market event calendars.

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SERVICES

Capabilities

Services

What these services involve

Sponsorship Strategy
Sponsorship Strategy for event and experiential marketing buyers. Clear scope, measurable outcomes, and reliable delivery.

Agency details

Team size
201-500 people

About this agency on Agency List

Red Moon Marketing holds an Agency List Score of 93 out of 100.

That score is higher than 78% of the 36,919 agencies Agency List has assessed so far.

The Agency List Score measures how well an agency documents its work in public: named clients, quantified outcomes, and whether those outcomes are attributed to the agency rather than to the client.

It does not measure client satisfaction, price, or availability.

How the Agency List Score is measured

Assessment date

Agency List assessed Red Moon Marketing in September 2026, reading 7 pages published on redmoonmkt.com.

The score reflects what Red Moon Marketing had published by that date; anything published since has not been read.

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