Serpicore works out of Dublin, serving businesses across the city and surrounding counties with local SEO, Google Ads management, and Facebook and Instagram ad campaigns. The agency limits its client list by niche and area, taking on only one business per category in a given region so that search and ad work isn't shared with competitors nearby. It describes itself as Irish owned and builds its service around that local focus rather than operating as a general national provider.
The local SEO work starts with fixing technical errors on a client's site, then applies what the agency calls its 'Front Page' ranking system to push organic visibility higher in search results. On the paid media side, Serpicore sets up and manages Google Ads campaigns alongside Facebook and Instagram advertising. Rather than open-ended monthly retainers, the SEO service is structured as a flat engagement, typically starting at €2,000 per month for that level of work.
Clients retain full ownership of their website, content, and Google Business Profile optimizations from the start, rather than having those assets held by the agency. Serpicore also backs its SEO service with a money-back guarantee rather than asking clients to commit without recourse. Separately, the agency is in the process of launching a new 'Sprint' division and is currently recruiting beta testers to try the offering before a wider release.