Starpoint Consulting Group

Starpoint Consulting Group provides marketing consulting and research services for B2C, B2B, and NPO marketing organizations. They focus on developing competitively positioned, highly appealing products and services supported by relevant and distinctive marketing programs.

Their core services include brand positioning, new product development, and communications support. They employ both qualitative and quantitative research approaches to deliver evidence-based insights. Their unique capabilities include brand personality mapping, qualitative product feature optimization, and brand equity assessment.

Starpoint Consulting Group has a long track record in various marketing categories, including automotive, consumer financial services, and consumer technology. They have worked with notable clients such as Audi of America, Volkswagen of America, and Ford Motors, providing services like advertising strategy development and new model clinics.