AGENCY LIST

Starpoint Consulting Group

Chicago, United States
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Marketing consulting with qualitative and quantitative research expertise

Starpoint Consulting Group provides marketing consulting and research services for B2C, B2B, and NPO marketing organizations. They focus on developing competitively positioned, highly appealing products and services supported by relevant and distinctive marketing programs.

Their core services include brand positioning, new product development, and communications support. They employ both qualitative and quantitative research approaches to deliver evidence-based insights. Their unique capabilities include brand personality mapping, qualitative product feature optimization, and brand equity assessment.

Starpoint Consulting Group has a long track record in various marketing categories, including automotive, consumer financial services, and consumer technology. They have worked with notable clients such as Audi of America, Volkswagen of America, and Ford Motors, providing services like advertising strategy development and new model clinics.

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SERVICES

Capabilities

Category

Market Research

Services

What these services involve

Brand Tracking
Brand Tracking for market research buyers. Clear scope, measurable outcomes, and reliable delivery.
Competitive and Category Analysis
Competitive and Category Analysis for market research buyers. Clear scope, measurable outcomes, and reliable delivery.
Product Concept Testing
Product Concept Testing for market research buyers. Clear scope, measurable outcomes, and reliable delivery.
Qualitative Interviews
Qualitative Interviews for market research buyers. Clear scope, measurable outcomes, and reliable delivery.

Local service markets

Agency details

Team size
1-10 people

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About this agency on Agency List

Starpoint Consulting Group is listed on Agency List as part of our global directory of professional agencies. Profiles are compiled using a combination of agency-submitted information, publicly available data, and Agency List classification systems.

This page reflects the most current information available for Starpoint Consulting Group and may evolve as additional data is verified or updated.

Local context

Starpoint Consulting Group operates in Chicago, United States serving clients locally and beyond. Agency List organizes firms by geography to help buyers understand the distribution of agencies across regions and markets.

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Data notes

Profile information is derived from agency submissions and public sources. Some attributes may be estimated and are updated over time as additional data becomes available.