Strategic Objectives

Strategic Objectives is a Toronto-based public relations agency known for its award-winning campaigns. Co-founded by sisters Deborah Weinstein and Judy Lewis in 1983, the agency focuses on building authentic connections between brands and consumers. They emphasize strategic thinking and creativity to deliver results that stand out in the evolving media landscape.

The agency offers a range of services including media relations, influencer marketing, social media campaigns, and reputation management. They are adept at brand and product launches, experiential events, and corporate social responsibility initiatives. Their approach involves detailed research and analysis to uncover client strengths and opportunities, ensuring impactful storytelling and meaningful coverage.

Strategic Objectives has a proven track record of success, having won over 300 national and international awards. They have worked with leading brands such as Benjamin Moore and Kia Canada, helping them achieve millions of media impressions and expand their market presence. Their commitment to diversity, equity, and inclusion further enhances their ability to create programs that resonate with diverse audiences.