AGENCY LIST

The Social Lights

Minneapolis, Minnesota, United States
Visit thesociallights.com

Decodes culture to activate fandoms through social media marketing.

The Social Lights is a woman-owned, independent agency that specializes in social media marketing. They focus on decoding culture to activate fandoms, providing services that include social-first advertising, content strategy, and creative production. The agency is recognized for its innovative approaches and has been featured on the Inc. 5000 list multiple times.

Their core services encompass social media planning and buying, social care and engagement, and measurement and optimization. The Social Lights also offer creative technology solutions, training, and event marketing and activation. They aim to transform social capital into brand equity for their clients, which include Fortune 500 companies and household-name brands.

Under the leadership of Founder and CEO Emily Pritchard, the agency has rapidly expanded and earned accolades such as Shorty Awards and Webby Awards. The team is composed of creative problem solvers who are dedicated to connecting brands with consumers through the power of social media.

15
YEARS IN BUSINESS
8
SERVICES

Capabilities

Category

Social Media Marketing

Services

What these services involve

Influencer and Creator Collaborations
Influencer and Creator Collaborations for social media marketing buyers. Clear scope, measurable outcomes, and reliable delivery.
Organic Social Management
Organic Social Management for social media marketing buyers. Clear scope, measurable outcomes, and reliable delivery.
Paid Social Execution
Paid Social Execution for social media marketing buyers. Clear scope, measurable outcomes, and reliable delivery.
Social Commerce Enablement
Social Commerce Enablement for social media marketing buyers. Clear scope, measurable outcomes, and reliable delivery.

Agency details

Team size
51-200 people
Founded
2011 (15 years)

About this agency on Agency List

The Social Lights holds an Agency List Score of 73 out of 100.

That score is higher than 34% of the 36,919 agencies Agency List has assessed so far.

The Agency List Score measures how well an agency documents its work in public: named clients, quantified outcomes, and whether those outcomes are attributed to the agency rather than to the client.

It does not measure client satisfaction, price, or availability.

How the Agency List Score is measured

Assessment date

Agency List assessed The Social Lights in September 2026, reading 4 pages published on thesociallights.com.

The score reflects what The Social Lights had published by that date; anything published since has not been read.

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