Alert Marketing

/alert Marketing, based in Newark, NJ and founded in 1997, focuses on non-personal communication to healthcare professionals rather than direct sales outreach. Clients include Abbott Diabetes Care, Abbott Nutrition, and AbbVie, brands that require ongoing digital and print touchpoints with physicians, nurse practitioners, physician assistants, and pharmacists without relying on in-person detailing.

Work spans Physician Digital Engagement and Pharmacist Digital Engagement programs, along with Disease Education Center Microsites and Disease Resource Center Microsites built to inform prescribers and dispensers on specific conditions. The agency also arranges Exclusive Conference Sponsorships to reach HCP audiences at medical meetings, and runs HCP Email and HCP Custom Mail campaigns targeted specifically at physicians, NPs, PAs, and pharmacists. Research Pharmacy on-line quantitative surveys round out the data-gathering side of the practice, feeding insight back into how programs are designed and refined.

Deliverables include Media Kit Email Marketing Guides, white papers, and scientific summaries prepared for HCP audiences, alongside thought leadership pieces addressing industry shifts such as "The Rise and Fall of the Online Banner," "Creative ways to drive impact and influence physicians online," "Data-Driven Brand Asset Management and Distribution," "Micromarketing to Physicians in the Changing Medical Landscape," and "The impact of performance-based medicine on the healthcare landscape." These pieces reflect a practice built around tracking how physicians and pharmacists consume information online and adjusting non-personal outreach accordingly, rather than defaulting to generic pharma marketing tactics.