Amplivus runs Amazon advertising accounts for brands selling into Pet, Beauty, Fitness, Kitchen, Baby and kids, and Health and wellness categories, working with more than 100 Amazon sellers from its Waco, TX base. Engagements are month-to-month with no lock-in contract, and each account is assigned senior strategists rather than junior account handlers, billed through one flat fee rather than a percentage of ad spend.
The core of the work is Amazon PPC management across Sponsored Products, Sponsored Brands, and Sponsored Display, paired with ongoing ACoS and TACoS management to keep spend in line with margin targets. Strategists also handle product launch and ranking pushes for new listings, Amazon SEO and listing optimization to improve organic placement, and build out A+ and Premium A+ content along with full Amazon Brand Store design, so paid and organic listing elements are managed together rather than as separate workstreams.
Clients receive custom reporting and dashboards built around their account rather than generic templates, plus a weekly Share Report that tracks a brand's share of top searches in its category against its top three competitors, giving a direct read on competitive position rather than just spend and sales totals. New prospects can start with a free Amazon PPC audit and competitor analysis before committing, which gives sellers a look at account structure and rival positioning ahead of any signed engagement. The combination of flat-fee pricing, senior staffing, and category-specific experience in areas like Pet and Baby and kids products is aimed at brands that need Amazon-specific management rather than a general digital marketing retainer.