AGENCY LIST

Brand Genetics

RJ, Brazil
Visit brandgenetics.com

Behavioral insights for brand growth and strategic innovation

Brand Genetics specializes in behavior-led brand growth, applying behavioral science, psychology, and empathy to uncover the motivations behind consumer actions. They decode human behavior to reveal hidden pathways to brand growth, offering a unique approach that blends behavioral insight with commercial clarity.

Their core services include decoding real-world behavior to identify growth opportunities, developing behaviorally-informed platforms and ideas, and optimizing strategic and creative executions. Brand Genetics partners with brands at every stage of their growth journey, from opportunity identification to go-to-market execution.

The agency has received positive feedback from major clients such as AB InBev, Panasonic, and Mondelēz, highlighting their ability to deliver strategic insights and flexible moderation. They are a member of the Alliance of Independent Agencies, emphasizing their independent and entrepreneurial spirit.

28
YEARS IN BUSINESS
5
SERVICES

Capabilities

Category

Market Research

Services

What these services involve

Brand Tracking
Brand Tracking for market research buyers. Clear scope, measurable outcomes, and reliable delivery.
Competitive and Category Analysis
Competitive and Category Analysis for market research buyers. Clear scope, measurable outcomes, and reliable delivery.
Customer Journey Research
Customer Journey Research for market research buyers. Clear scope, measurable outcomes, and reliable delivery.
Qualitative Interviews
Qualitative Interviews for market research buyers. Clear scope, measurable outcomes, and reliable delivery.

Agency details

Team size
51-200 people
Founded
1998 (28 years)

How Brand Genetics scores 45 on Agency List

The Agency List Score rates each listing out of 100 across four equally weighted areas. It measures the strength of the agency's listing and public signals — not the quality of its work.

Presence & Maturity

25 / 25

How complete and how recently maintained this listing is.

  • Has a detailed written overview.
  • Has a tagline summarising what the agency does.
  • 6 of the core profile fields are filled in.
  • Profile details were updated recently.
  • Founding year on record (1998).

Relevance & Capability

9 / 25

How clearly the agency's specialism and services are classified.

  • Assigned to a primary category.
  • No individual services listed.

Credibility & Trust

11 / 25

Contactability and verification signals that show a real business.

  • Listing ownership is not yet verified.
  • A working website is on record.
  • A contact address on the agency's own domain is on record.
  • A phone number is on record.
  • Location is on record.

Authority & Proof

0 / 25

Independent proof of work: reviews, published projects and awards.

  • No published reviews yet.
  • No published project work yet.
  • No awards recorded.

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Other agencies near Brand Genetics

Elsewhere in Brazil

About this agency on Agency List

Brand Genetics is listed on Agency List as part of our global directory of professional agencies. Profiles are compiled using a combination of agency-submitted information, publicly available data, and Agency List classification systems.

This page reflects the most current information available for Brand Genetics and may evolve as additional data is verified or updated.

Local context

Brand Genetics operates in RJ, Brazil serving clients locally and beyond. Agency List organizes firms by geography to help buyers understand the distribution of agencies across regions and markets.

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Data notes

Profile information is derived from agency submissions and public sources. Some attributes may be estimated and are updated over time as additional data becomes available.