Brand Ignite

Brand Ignite, established in 2013, focuses on inspiring brands and businesses to grow by putting the customer first. The agency operates with a small, agile team of experienced brand, research, and operational specialists, ensuring expert service and dedicated partnerships. They work with both consumer and B2B brands in the UK and beyond, aiming to help ambitious brands tackle significant challenges.

Brand Ignite offers a range of services centered around their Inspiration System, which includes modules like Kickstarter, Generator, and Storyteller. These services encompass brand tracking, communications evaluation, innovation development, category exploration, customer segmentation, and brand strategy. Their approach combines qualitative and quantitative research methodologies, such as focus groups, digital ethnography, and UX testing, to deliver insights that drive commercial growth.

The agency's Ignition Rooms in Leicester serve as a contemporary research studio and viewing facility, providing a space for inspiration and brand development. Brand Ignite's commitment to understanding everyday life in the UK is reflected in their regular qualitative and quantitative insights, which are available for free to all interested parties.