breakinglimits Marketing

Founded in 2007 by NASCAR Champion Bobby Labonte, Breaking Limits specializes in creating and executing strategies that build meaningful relationships between brands and consumers. The agency emphasizes a 'Strategy First, then Execute Flawlessly' approach, ensuring that each project is meticulously planned and executed to meet client objectives. With expertise in brand strategy, experiential marketing, and creative design, Breaking Limits stands out in the industry.

The agency offers a comprehensive range of services, including communications and public relations, strategic and sponsorship consulting, and partnership development and negotiations. Their client base spans from multi-billion dollar corporations to well-known household brands, reflecting their ability to tailor strategies to diverse needs. Notable collaborations include a multi-year brand partnership with Cook Out and serving as the Agency of Record for all Indycar design, development, and execution.

Breaking Limits is also recognized for its innovative projects, such as conducting a Midwest tour of product sampling for Palermo’s Pizza. The agency leverages the extensive sports marketing experience of its founders, including Bobby Labonte's reputation as a relentless competitor and Kristin Labonte's expertise in design and visual communications, to deliver exceptional results for their clients. Their mission extends beyond traditional marketing, focusing on creating impactful brand experiences that resonate with consumers.