Cloverandcloud

Clover and Cloud runs PPC marketing campaigns for startups, small businesses, and dynamic medium-sized companies out of Bucharest. The agency operates as a Google Partner, with Google Certified PPC specialists handling Google Ads, YouTube Ads, and Meta Ads management, and describes its work as bespoke rather than templated.

Engagements start with a meeting to discuss the client's business, customer types, vision, and goals, followed by mapping the market landscape and assessing the competitive environment. From there, the team sets main and secondary goals, defines the target audience, and builds a strategy for multichannel media performance. Campaign tracking covers search performance, user interactions, inquiries, and completed sales, with a stated focus on asking what the data is actually conveying rather than reporting numbers at face value.