Customerforesight

Customer Foresight Group provides primary market research for the B2B market across North America, operating out of Toronto since 1999. President and Principal Consultant Enrico Codogno has worked in competitive intelligence and market research since 1984, and that background shapes the firm's emphasis on analysis as its core strength rather than data collection alone. Projects extend beyond North America when needed, with the firm noting it can carry out research in different parts of the globe.

The research toolkit spans both quantitative and qualitative methods. On the quantitative side, telephone surveys and online surveys are used to gather structured data, with online surveys serving as the more commonly applied methodology. Qualitative work is built on in-depth one-on-one interviews and moderator-guided focus groups, which bring groups of participants together for structured discussion. Competitor research and analysis rounds out the offering, involving the ethical gathering, compiling, analysis, and presentation of competitive insights, while B2B mystery shopping gives clients a real-world look at customer experience.

Each engagement is customized to the client's specific needs rather than run from a fixed template, reflecting the firm's stated purpose of delivering primary research built around individual project requirements. Customer Foresight Group describes its analysis and insights as the foundation of its work, and states that this analysis has produced actionable intelligence for a roster of clients over the years. The firm also frames the research process itself as something to be made smooth and low-friction for the client, alongside the substance of the findings delivered.