Dubit

Connecting brands with Gen Z through gaming and digital products

Dubit bridges the gap between brands and young digital-native audiences, focusing on Gen Z and Gen Alpha. Since 1999, they have been helping brands understand and engage with these demographics through research and digital experiences. Their insights are drawn from over a decade of surveying more than 100,000 young people.

Dubit offers a range of services including research, strategy, and digital product development. They specialize in creating immersive experiences on platforms like Roblox, Fortnite, and Minecraft, as well as developing consumer apps and educational tools. Their approach combines research-led design with product thinking and engineering to deliver impactful results.

Notable projects include helping Maybelline become a favorite among Gen Z and creating a Roblox game for the World Gold Council that increased interest in gold careers. Dubit's use of AI agents enhances their data analysis capabilities, allowing them to deliver deeper insights and more creative solutions for their clients.

27
YEARS IN BUSINESS
8
SERVICES

Agency details

Founded
1999 (27 years)

About this agency on Agency List

Dubit holds an Agency List Score of 97 out of 100.

That score is higher than 97% of the 36,920 agencies Agency List has assessed so far.

The Agency List Score measures how well an agency documents its work in public: named clients, quantified outcomes, and whether those outcomes are attributed to the agency rather than to the client.

It does not measure client satisfaction, price, or availability.

How the Agency List Score is measured

Assessment date

Agency List assessed Dubit in September 2026, reading 6 pages published on dubit.io.

The score reflects what Dubit had published by that date; anything published since has not been read.

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