Dubit

Connecting brands with Gen Z through gaming and digital products

Dubit bridges the gap between brands and young digital-native audiences, focusing on Gen Z and Gen Alpha. Since 1999, they have been helping brands understand and engage with these demographics through research and digital experiences. Their insights are drawn from over a decade of surveying more than 100,000 young people.

Dubit offers a range of services including research, strategy, and digital product development. They specialize in creating immersive experiences on platforms like Roblox, Fortnite, and Minecraft, as well as developing consumer apps and educational tools. Their approach combines research-led design with product thinking and engineering to deliver impactful results.

Notable projects include helping Maybelline become a favorite among Gen Z and creating a Roblox game for the World Gold Council that increased interest in gold careers. Dubit's use of AI agents enhances their data analysis capabilities, allowing them to deliver deeper insights and more creative solutions for their clients.

27
YEARS IN BUSINESS
8
SERVICES

Capabilities

Services

What these services involve

Brand Tracking
Brand Tracking for market research buyers. Clear scope, measurable outcomes, and reliable delivery.
Competitive and Category Analysis
Competitive and Category Analysis for market research buyers. Clear scope, measurable outcomes, and reliable delivery.
Customer Journey Research
Customer Journey Research for market research buyers. Clear scope, measurable outcomes, and reliable delivery.
Pricing Research
Pricing Research for market research buyers. Clear scope, measurable outcomes, and reliable delivery.

Agency details

Founded
1999 (27 years)

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