AGENCY LIST

Giant Step

Brooklyn, New York, United States
Visit giantstep.net

Music strategy and brand experiences for global brands

Giant Step is a creative agency with over 30 years of experience at the forefront of music and culture. Originally starting as an underground club, the agency has evolved into a global music community and record label, working with renowned artists like Daft Punk, Amy Winehouse, Janelle Monáe, and Lady Gaga.

The agency offers a range of services including concert production and brand experiences, music strategy and consumer research, music and celebrity partnerships, sonic branding and identity, music composition, and music supervision. They focus on creating and activating music initiatives for some of the world's best brands, providing a research-driven perspective on musical identity and storytelling.

Giant Step has collaborated with notable brands such as W Hotels, Samsung, and Charlotte's Web, and has overseen music supervision for projects like the Emmy Award-winning The 1619 Project. Their expertise in talent curation and music business acumen allows them to deliver unique and impactful brand experiences.

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SERVICES

Capabilities

Category

Event and Experiential Marketing

Services

About this agency on Agency List

Giant Step holds an Agency List Score of 97 out of 100.

That score is higher than 96% of the 36,920 agencies Agency List has assessed so far.

The Agency List Score measures how well an agency documents its work in public: named clients, quantified outcomes, and whether those outcomes are attributed to the agency rather than to the client.

It does not measure client satisfaction, price, or availability.

How the Agency List Score is measured

Assessment date

Agency List assessed Giant Step in September 2026, reading 4 pages published on giantstep.net.

The score reflects what Giant Step had published by that date; anything published since has not been read.

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