HumanBranding is a globally-recognized leader in human insights, leveraging Applied Anthropology Thinking (AAT)™ to delve deeper into human behavior. As a full-service qualitative and quantitative research consultancy, they have been pioneering the application of anthropology in marketing and business for over two decades. Their approach is grounded in the anthropological principle that of what drives human behavior is subconscious.
HumanBranding offers a broad range of insight studies for consumer and pharmaceutical clients worldwide. Their services include deep human insights, patient journey analysis, emotional insights, and behavior change strategies. They also conduct positioning testing and materials testing to ensure strategic alignment with client goals. The agency's unique methodology allows them to decode deeply rooted motivations that drive everyday human behavior.
The agency is recognized by Business Management Review as one of the Top 10 Market Research firms in 2025 and 2023. HumanBranding operates as a woman-owned small business (WOSB) in the USA and globally, providing strategic branding direction and customer insights to hundreds of established brands worldwide.