IMC

Founded in 2000, IMC builds events and experiences around what it calls business-to-human interaction, working with organizations that need meetings, launches, and activations to land as more than logistics. Clients including Meta and Eli Lilly have engaged the agency for product launches and creative direction, with both citing the partnership as a defining part of the work.

The scope spans experiential strategy and internal comms planning through to execution: brand development, scenic design, and content development sit alongside meetings and conference production, video production, live events and activations, virtual and broadcast production, talent management, and embedded staffing. That range lets the agency handle a project from early concept work through the technical production and on-site staffing needed to run it.

Work produced under this model covers leadership meetings, employee engagement initiatives, and training programs on the internal side, alongside customer, partner, and user-facing experiences externally. On the exhibit side, deliverables include show-floor environments and product demos; brand-facing work covers immersive launches and pop-ups; and field programs extend into multi-city tours built around product education and market launches. Founders Scott Ihrig and Shannon Morrison, alongside CEO Meredith Waldmann, lead an agency structured to move between internal-facing programs and public brand moments without treating them as separate disciplines.