Interpret focuses on understanding consumer behavior across various play-related activities, including gaming, entertainment, and social media. They employ a unique psychological framework developed from over two million consumer interviews to uncover motivations behind play preferences. This approach helps clients innovate in games, toys, and technology.
The agency offers expertise in six interweaving areas: toys, social media, sports, consumer tech, entertainment, and gaming. They provide both bespoke and syndicated services, including UX research, quantitative and qualitative research, and strategic consulting. Their insights help clients shape the future of play and maximize consumer engagement.
Interpret operates globally with offices in major cities like Los Angeles, London, and Tokyo. They serve top console and PC publishers, social media apps, and global tech titans, helping these clients make informed, culturally sensitive decisions across multiple markets and languages.