IQS Research works with mid-market companies, government agencies, and non-profit organizations, and holds Canopy Certification. Its research spans human capital analytics, public policy, business strategy, and custom studies built around a client's specific question.
Services cover quantitative surveys, qualitative interviews, competitive and category analysis, brand tracking, user research panels, product concept testing, pricing research, and customer journey research. These methods support work such as employee engagement and diversity and inclusion studies, merger and acquisition research, onboarding and turnover evaluations, policy development and initiative testing, customer profile and satisfaction studies, program evaluation, talent attraction strategy, educational attainment research, new product testing, and analysis of underperforming markets.