Kokoro

Kokoro is an insights agency with over 25 years of expertise in consumer insight, helping businesses with ambitious goals to create actionable strategies. They are known for their human understanding and strategic thinking, partnering with businesses globally to ensure a deep understanding of people and trends.

Kokoro offers services in customer segmentation, proposition development, and brand and communication strategy. Their proprietary subscription product, The Score, leverages over 400,000 data points to provide weekly insights into the national mood, aiding decision-making in boardrooms.

The agency has worked with a range of clients from startups to large brands, providing strategic advice and challenging long-standing business beliefs. Notable clients include OpenMoney, Big Issue, and BT, where they have delivered integrated programs that shape distribution strategies and drive commercial action.