AGENCY LIST

KS&R

Syracuse, New York, United States
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Empowering decisions with insights across diverse industries

KS&R is a marketing research firm and strategic consultancy that has been trusted by iconic brands since 1983. They focus on providing fact-based insights and actionable solutions to help businesses achieve their objectives. KS&R emphasizes the importance of building trust and maintaining long-term relationships with their clients.

The firm offers a range of services including brand building, innovation, market sensing, and strategic consulting. They also provide pricing and portfolio optimization, leveraging both human insight and AI precision to deliver impactful results. KS&R serves various industries such as business services, healthcare, retail, technology, and transportation.

With a dedicated team of industry experts, KS&R has been delivering high-quality marketing research insights for over 30 years. Their Buyer Persona Institute division, founded in 2010, provides buying decision insights and persona activation workshops to over 150 customers globally.

43
YEARS IN BUSINESS
8
SERVICES

Capabilities

Category

Market Research

Services

What these services involve

Brand Tracking
Brand Tracking for market research buyers. Clear scope, measurable outcomes, and reliable delivery.
Competitive and Category Analysis
Competitive and Category Analysis for market research buyers. Clear scope, measurable outcomes, and reliable delivery.
Customer Journey Research
Customer Journey Research for market research buyers. Clear scope, measurable outcomes, and reliable delivery.
Pricing Research
Pricing Research for market research buyers. Clear scope, measurable outcomes, and reliable delivery.

Local service markets

Agency details

Team size
201-500 people
Founded
1983 (43 years)

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About this agency on Agency List

KS&R is listed on Agency List as part of our global directory of professional agencies. Profiles are compiled using a combination of agency-submitted information, publicly available data, and Agency List classification systems.

This page reflects the most current information available for KS&R and may evolve as additional data is verified or updated.

Local context

KS&R operates in Syracuse, New York, United States serving clients locally and beyond. Agency List organizes firms by geography to help buyers understand the distribution of agencies across regions and markets.

Service markets

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Data notes

Profile information is derived from agency submissions and public sources. Some attributes may be estimated and are updated over time as additional data becomes available.