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Luth Research

San Diego, California, United States
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Transforming data into insights with behavioral tracking and audience analysis

Luth Research has been at the forefront of market research for nearly five decades, offering innovative platforms and insights to help businesses understand consumer behavior. Founded in 1977 in San Diego, the company has grown to include a global community of online participants through its SurveySavvy® platform. Luth Research combines traditional research methods with advanced behavioral intelligence to provide a comprehensive view of the consumer journey.

The agency offers a range of services including customer journey analysis, audience insights, and behavioral data feeds. Their proprietary ZQ Intelligence® technology allows for detailed behavior tracking, enabling clients to make informed decisions based on cross-platform media consumption and shopping habits. Luth Research also provides full-service research capabilities, managing every aspect from design to delivery.

Luth Research is trusted by numerous Fortune 100 clients and is known for delivering quality data within tight timelines. Their commitment to methodological rigor and strategic insight helps businesses transform complex data into actionable results, ensuring a competitive edge in the market.

49
YEARS IN BUSINESS
8
SERVICES

Capabilities

Category

Market Research

Services

Agency details

Team size
201-500 people
Founded
1977 (49 years)

About this agency on Agency List

Luth Research holds an Agency List Score of 53 out of 100.

That score is higher than 11% of the 37,023 agencies Agency List has assessed so far.

The Agency List Score measures how well an agency documents its work in public: named clients, quantified outcomes, and whether those outcomes are attributed to the agency rather than to the client.

It does not measure client satisfaction, price, or availability.

How the Agency List Score is measured

Assessment date

Agency List assessed Luth Research in September 2026, reading 4 pages published on luthresearch.com.

The score reflects what Luth Research had published by that date; anything published since has not been read.

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