AGENCY LIST

Luth Research

San Diego, California, United States
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Transforming data into insights with behavioral tracking and audience analysis

Luth Research has been at the forefront of market research for nearly five decades, offering innovative platforms and insights to help businesses understand consumer behavior. Founded in 1977 in San Diego, the company has grown to include a global community of online participants through its SurveySavvy® platform. Luth Research combines traditional research methods with advanced behavioral intelligence to provide a comprehensive view of the consumer journey.

The agency offers a range of services including customer journey analysis, audience insights, and behavioral data feeds. Their proprietary ZQ Intelligence® technology allows for detailed behavior tracking, enabling clients to make informed decisions based on cross-platform media consumption and shopping habits. Luth Research also provides full-service research capabilities, managing every aspect from design to delivery.

Luth Research is trusted by numerous Fortune 100 clients and is known for delivering quality data within tight timelines. Their commitment to methodological rigor and strategic insight helps businesses transform complex data into actionable results, ensuring a competitive edge in the market.

49
YEARS IN BUSINESS
8
SERVICES

Capabilities

Category

Market Research

Services

What these services involve

Brand Tracking
Brand Tracking for market research buyers. Clear scope, measurable outcomes, and reliable delivery.
Competitive and Category Analysis
Competitive and Category Analysis for market research buyers. Clear scope, measurable outcomes, and reliable delivery.
Customer Journey Research
Customer Journey Research for market research buyers. Clear scope, measurable outcomes, and reliable delivery.
Pricing Research
Pricing Research for market research buyers. Clear scope, measurable outcomes, and reliable delivery.

Local service markets

Agency details

Team size
201-500 people
Founded
1977 (49 years)

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Luth Research is listed on Agency List as part of our global directory of professional agencies. Profiles are compiled using a combination of agency-submitted information, publicly available data, and Agency List classification systems.

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Local context

Luth Research operates in San Diego, California, United States serving clients locally and beyond. Agency List organizes firms by geography to help buyers understand the distribution of agencies across regions and markets.

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Data notes

Profile information is derived from agency submissions and public sources. Some attributes may be estimated and are updated over time as additional data becomes available.