Mary Aviles

Translating human insight into trusted AI and SaaS products

Mary Aviles assists organizations in understanding and designing the experience layer, focusing on AI products, B2B SaaS platforms, and complex systems. With 15 years of experience established research in high-stakes domains, she excels in defining how conversational AI should behave and ensuring that AI outputs are not only technically accurate but also emotionally stable.

As a fractional research and product advisor, Mary Aviles conducts discovery research, synthesizes insights across business units, and translates research into product tradeoffs and prioritization. Her expertise in AI evaluation and quality design helps organizations identify service failure points and align multiple stakeholders around evidence-based plans. She has led research across digital health, financial services, and education, contributing to the growth of products by building user trust.

Mary Aviles has also mapped Detroit's collaborative workspace landscape and built a 21,000-member global professional community. Her work emphasizes the importance of clarifying which questions require research and aligning cross-functional teams around user insights, ensuring that products meet both technical benchmarks and user expectations.

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SERVICES

Capabilities

Services

What these services involve

Brand Tracking
Brand Tracking for market research buyers. Clear scope, measurable outcomes, and reliable delivery.
Competitive and Category Analysis
Competitive and Category Analysis for market research buyers. Clear scope, measurable outcomes, and reliable delivery.
Customer Journey Research
Customer Journey Research for market research buyers. Clear scope, measurable outcomes, and reliable delivery.
Pricing Research
Pricing Research for market research buyers. Clear scope, measurable outcomes, and reliable delivery.

About this agency on Agency List

Mary Aviles holds an Agency List Score of 79 out of 100.

That score is higher than 71% of the 36,919 agencies Agency List has assessed so far.

The Agency List Score measures how well an agency documents its work in public: named clients, quantified outcomes, and whether those outcomes are attributed to the agency rather than to the client.

It does not measure client satisfaction, price, or availability.

How the Agency List Score is measured

Assessment date

Agency List assessed Mary Aviles in September 2026, reading 2 pages published on maryaviles.com.

The score reflects what Mary Aviles had published by that date; anything published since has not been read.

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