MMR Research

MMR Research is a global consumer and sensory research agency that specializes in enhancing the innovation journey for businesses. With over 30 years of experience, MMR combines sensory science with consumer insights to help brands deliver on their promises. The agency operates from multiple global locations, including London, New York, Shanghai, and Singapore, ensuring a consistent experience worldwide.

The core services offered by MMR include sensory research, product development, packaging development, concept development, and brand strategy. They focus on creating compelling user experiences by understanding consumer needs and optimizing product ranges. MMR also provides data science partnerships and AI governance to support their clients' innovation processes.

MMR has a proven track record of working with world-leading brands such as Mondelez, Kraft Heinz, Unilever, Dyson, Boots Healthcare, and Weetabix. Their approach is characterized by flexibility, agility, and a deep understanding of local market nuances, making them a valuable partner in the competitive landscape of consumer goods.