October Marketing

October Marketing works with direct-response businesses that need Google Ads accounts run with a clear line from click to conversion. Jonathan Wilson founded the agency in Waco, TX in 2011, and it has stayed centered on paid search and retargeting rather than expanding into broader marketing services.

The scope of work covers Google Ads management, YouTube ads, and programmatic retargeting campaigns, paired with conversion tracking audits, setup, and server-side tagging so the data behind those campaigns holds up. As a certified Google Ads Partner, the agency handles both campaign strategy and the technical tracking infrastructure underneath it, treating the two as inseparable parts of the same job.

Wilson's background traces back to hand-coding client websites in HTML in the mid-90s, well before the ad platforms the agency now manages existed. That history, combined with 22+ years of collective experience on the team, has fed into an agency that reports managing over $5 million in ad spend for clients since 2011. Wilson is also a published author and podcast co-host, extending his PPC consulting work into public writing and commentary aimed at direct-response advertisers navigating paid search.