Platypus Research

Platypus Research is a global insights and innovation business focused on the child, youth, and family market. Founded in 2005, the agency is a collaboration of commercial and academic researchers, psychologists, designers, filmmakers, and statisticians. They work with some of the world's most exciting brands and organizations to provide direction and inspiration.

The agency offers services in user experience, innovation, and evaluation through the eyes of a child within a family context. They also specialize in brand mapping, perceptions, and message design. Platypus Research is known for its ability to demystify young people and bring focus to opportunities for growth, shaping global product development strategies for children's food and drink.

Their work includes projects like understanding vaccine hesitancy in young people and giving disadvantaged young people a voice. They have collaborated with organizations such as the London Borough of Waltham Forest and the Department of Opportunities to provide valuable insights and support strategic decisions.