AGENCY LIST

Precision Opinion

Las Vegas, Nevada, United States
Visit precisionopinion.com

High-quality survey research and data collection services

Precision Opinion specializes in high-quality data collection services for the market research industry. Based in Las Vegas, Nevada, they operate a state-of-the-art 600-seat call center, focusing on CATI and SMS solutions. The company has been a key player in large-scale health-related telephone surveys for government agencies and various sectors requiring accurate data.

Their core services include CATI, SMS/MMS, IVR, and mail-to-web data collection, ensuring comprehensive demographic and geographic reach. Precision Opinion customizes data collection strategies to meet client objectives, maintaining strict quality control by avoiding outsourcing and offshoring. They emphasize data security, being SOC2 Type II certified, and ensure that all data collected is owned and secured by their clients.

Precision Opinion has a strong track record, having been the primary data collection partner for significant projects like the CDC's National Immunization Survey and the Obama for America campaign. Their expertise is trusted by a wide range of clients, including social science research firms, CPG brands, and political consulting firms.

24
YEARS IN BUSINESS
7
SERVICES

Capabilities

Category

Market Research

Services

What these services involve

Brand Tracking
Brand Tracking for market research buyers. Clear scope, measurable outcomes, and reliable delivery.
Competitive and Category Analysis
Competitive and Category Analysis for market research buyers. Clear scope, measurable outcomes, and reliable delivery.
Customer Journey Research
Customer Journey Research for market research buyers. Clear scope, measurable outcomes, and reliable delivery.
Product Concept Testing
Product Concept Testing for market research buyers. Clear scope, measurable outcomes, and reliable delivery.

Agency details

Team size
500+ people
Founded
2002 (24 years)

About this agency on Agency List

Precision Opinion holds an Agency List Score of 94 out of 100.

That score is higher than 81% of the 36,919 agencies Agency List has assessed so far.

The Agency List Score measures how well an agency documents its work in public: named clients, quantified outcomes, and whether those outcomes are attributed to the agency rather than to the client.

It does not measure client satisfaction, price, or availability.

How the Agency List Score is measured

Assessment date

Agency List assessed Precision Opinion in September 2026, reading 3 pages published on precisionopinion.com.

The score reflects what Precision Opinion had published by that date; anything published since has not been read.

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