Protobrand is a technology-powered insights consultancy that leverages behavioral science and AI to connect the consumer subconscious to marketing decisions. With a focus on developing deeper, more human insights, Protobrand aims to guide brands towards business growth by revealing true consumer motivations.
The agency offers a range of services including product innovation, brand development, and marketing communications. Their approach involves using AI and behavioral science to inform brand positioning, messaging, and creative development, ensuring that brands align with consumers' aspirational identities and subconscious needs.
Protobrand operates globally with locations in Boston, Toronto, Amsterdam, and Stockholm, and is committed to diversity, social responsibility, and environmental change. They have worked with notable clients like Revlon, providing transformational insights that drive business growth.