AGENCY LIST

PSB Insights

Washington D.C, District of Columbia, United States
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Strategic research and disruptive methodologies for informed decision-making

PSB Insights specializes in strategic research and disruptive methodologies to help clients navigate uncertainty and make informed decisions. With a global presence in cities like Seattle, Washington D.C., New York, London, Denver, Dubai, Portland, and Los Angeles, they offer insights that drive significant business transformations.

Their core services include brand strategy, audience insights, communications, and product innovation. PSB Insights works with CEOs, CMOs, product leads, and corporate researchers to uncover hidden customer needs, optimize marketing spend, and craft compelling brand strategies. They emphasize the art and science of research, designing unique models and delivering practical outputs.

Notable achievements include their role as the agency of record for the US Census 2020 and partnerships with major brands like Ford and Microsoft. Their work spans various industries, providing insights that lead to better decision-making and brand resilience.

49
YEARS IN BUSINESS
6
SERVICES

Capabilities

Category

Market Research

Services

What these services involve

Brand Tracking
Brand Tracking for market research buyers. Clear scope, measurable outcomes, and reliable delivery.
Competitive and Category Analysis
Competitive and Category Analysis for market research buyers. Clear scope, measurable outcomes, and reliable delivery.
Customer Journey Research
Customer Journey Research for market research buyers. Clear scope, measurable outcomes, and reliable delivery.
Product Concept Testing
Product Concept Testing for market research buyers. Clear scope, measurable outcomes, and reliable delivery.

Local service markets

Agency details

Team size
201-500 people
Founded
1977 (49 years)

How PSB Insights scores 40 on Agency List

The Agency List Score rates each listing out of 100 across four equally weighted areas. It measures the strength of the agency's listing and public signals — not the quality of its work.

Presence & Maturity

25 / 25

How complete and how recently maintained this listing is.

  • Has a detailed written overview.
  • Has a tagline summarising what the agency does.
  • 5 of the core profile fields are filled in.
  • Profile details were updated recently.
  • Founding year on record (1977).

Relevance & Capability

9 / 25

How clearly the agency's specialism and services are classified.

  • Assigned to a primary category.
  • No individual services listed.

Credibility & Trust

6 / 25

Contactability and verification signals that show a real business.

  • Listing ownership is not yet verified.
  • A working website is on record.
  • No contact address on record.
  • No phone number on record.
  • Location is on record.

Authority & Proof

0 / 25

Independent proof of work: reviews, published projects and awards.

  • No published reviews yet.
  • No published project work yet.
  • No awards recorded.

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About this agency on Agency List

PSB Insights is listed on Agency List as part of our global directory of professional agencies. Profiles are compiled using a combination of agency-submitted information, publicly available data, and Agency List classification systems.

This page reflects the most current information available for PSB Insights and may evolve as additional data is verified or updated.

Local context

PSB Insights operates in Washington D.C, District of Columbia, United States serving clients locally and beyond. Agency List organizes firms by geography to help buyers understand the distribution of agencies across regions and markets.

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Data notes

Profile information is derived from agency submissions and public sources. Some attributes may be estimated and are updated over time as additional data becomes available.