Research & Marketing Strategies

Based in Baldwinsville, New York, RMS has provided market research and healthcare consulting since 2002. The firm works across industries but maintains RMS Healthcare, a division built specifically around optimizing relationships between healthcare organizations and their patient populations, including CAHPS® surveying as a CMS-approved survey vendor.

Work runs through both qualitative and quantitative methodologies, supported by an in-house call center and focus group facility. Research draws on the RMS ViewPoint Research Panel for participant recruitment, and healthcare clients can pursue PCMH™ recognition support alongside standard research offerings. Studies span feasibility research, competitive assessment, and satisfaction measurement across customer, employee, and patient audiences.

Deliverables include image and awareness studies, focus groups, in-depth interviews, and voice-of-customer research, along with mystery shopping and demographic and trend analysis. Additional services cover employee surveys, location analysis, lead qualification, research database management, and website interface usability testing—giving healthcare and non-healthcare clients alike a range of methods for gathering and interpreting audience feedback.