Sawtooth

Sawtooth is a data-driven advertising agency focused on building brands in the food, beverage, and health-and-wellness sectors. They leverage a combination of strategy, creativity, and media to create content that drives business growth. Their proprietary I-Factor® platform measures brand irresistibility by analyzing brand knowledge, emotions, buzzworthiness, and badge value.

The agency offers a range of services including brand tracking, target segmentation, category analysis, and predictive analytics. They also conduct messaging and claims testing, as well as product and innovation testing, to ensure brands resonate with their target audiences. Sawtooth's team of strategists, analysts, and creatives have extensive experience working with consumer packaged goods (CPG) brands, health-and-wellness companies, and nonprofits.

Sawtooth has demonstrated success with clients such as FitVine Wine and Explore Cuisine, achieving significant improvements in clickthrough rates and sales conversions. Their approach to media strategy emphasizes a data-first methodology, ensuring that campaigns are both effective and efficient.