SMARI

Custom market research and strategic insights across industries

SMARI is a full-service market research company with over four decades of experience, based in Indiana. They focus on providing strategic insights and personalized research solutions that help clients make informed decisions and drive change. Their approach combines cutting-edge methods with a hands-on, consultant-led experience.

SMARI offers a range of services including brand research, customer experience mapping, segmentation and targeting, and qualitative research. They specialize in transforming research questions into business objectives, ensuring that each project is tailored to meet specific client needs. Their expertise spans various industries such as B2B, consumer goods, education, healthcare, and financial services.

With a commitment to delivering high-quality research, SMARI has built a reputation for being a strategic ally to their clients. They emphasize the importance of understanding client businesses inside and out, providing insights that are both informed and innovative. Their work is characterized by a deep understanding of industry dynamics and a focus on delivering actionable insights.

43
YEARS IN BUSINESS
5
SERVICES

Agency details

Founded
1983 (43 years)

About this agency on Agency List

SMARI holds an Agency List Score of 73 out of 100.

That score is higher than 49% of the 36,920 agencies Agency List has assessed so far.

The Agency List Score measures how well an agency documents its work in public: named clients, quantified outcomes, and whether those outcomes are attributed to the agency rather than to the client.

It does not measure client satisfaction, price, or availability.

How the Agency List Score is measured

Assessment date

Agency List assessed SMARI in September 2026, reading 4 pages published on smari.com.

The score reflects what SMARI had published by that date; anything published since has not been read.

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