Smart Advantage

Founded by Jaynie L. Smith, Smart Advantage is a consultancy with nearly 20 years of experience in helping organizations focus on differentiation and competitive advantage. The firm specializes in aligning operational performance with customer values and ensuring consistent messaging across all platforms.

Smart Advantage offers a range of services including workshops, market research, keynote speaking, and sales training. These services are designed to eliminate clichéd content and replace assumptions with actual customer values. The consultancy also provides virtual delivery options, making their expertise accessible to a wide range of clients.

With clients across various industries, Smart Advantage helps businesses uncover potential differentiators and align their messaging with what buyers value most. Their approach emphasizes the importance of competitive positioning and operational improvements, ensuring that organizations can effectively communicate their unique advantages in the marketplace.