Spark Market Research

Spark Market Research is an international insights agency with offices in Dublin and Leeds. They specialize in providing research services that help clients make informed decisions about their brands, products, and markets. Their approach combines expertise from both agency and client-side backgrounds, ensuring a comprehensive understanding of client challenges.

The agency offers a range of services including qualitative and quantitative research, data analytics, and customer segmentation. They serve various sectors such as banking, insurance, FMCG, retail, and telecommunications across the UK and Ireland. Spark Market Research is part of the Audience Collective, which provides access to a wider range of services and expertise.

Their work includes multinational, multi-language quantitative tracking and new product development research. They have conducted projects in over 60 countries, demonstrating their extensive international reach. Notable projects include developing a customer segmentation model for a leading bank and supporting a health food brand with new product development.