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The DRG

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Insights and analytics for banking and healthcare industries

The DRG is a marketing insights and analytics firm that has recently merged with Cortico-X to enhance its capabilities in delivering experience-led transformation. With a focus on customer experience and brand resilience, The DRG serves industries such as banking, financial services, health insurance, and healthcare.

The agency offers a range of services including customer experience research, brand experience research, and market research. Their approach is designed to help clients anticipate trends, uncover opportunities, and optimize strategies to stay ahead of the competition. The DRG emphasizes collaboration with clients to tailor insights and business needs, ensuring high-value insights with minimal budget impact.

The DRG is ISO/IEC 27001 certified, demonstrating a strong commitment to information security and data privacy. They have a proven track record of helping clients in sectors like retail banking, commercial banking, and investment services, providing actionable insights and thought leadership to drive growth and innovation.

50
YEARS IN BUSINESS
8
SERVICES

Capabilities

Category

Market Research

Services

What these services involve

Brand Tracking
Brand Tracking for market research buyers. Clear scope, measurable outcomes, and reliable delivery.
Competitive and Category Analysis
Competitive and Category Analysis for market research buyers. Clear scope, measurable outcomes, and reliable delivery.
Customer Journey Research
Customer Journey Research for market research buyers. Clear scope, measurable outcomes, and reliable delivery.
Pricing Research
Pricing Research for market research buyers. Clear scope, measurable outcomes, and reliable delivery.

Agency details

Founded
1976 (50 years)

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Profile information is derived from agency submissions and public sources. Some attributes may be estimated and are updated over time as additional data becomes available.